Interested in CEO blogs?
I am , and I've got a couple in my blogroll (right margin). Dunno if Cameron Reilly would describe his blog as a CEO blog though, and besides, he's in a partnership.
There's a great list of CEO blogs in Debbie Weil's blogroll. Check her right margin.
I already had Rich Edelman in my blogroll. The company he heads, Edelman, is maybe the world's largest PR firm. Debbie's list has shown me Harold Burson's blog. That's the Burson of Burson-Marsteller, another huge global PR outfit.
Mr. Burson is 85 years old. 85. And he's writing a blog. And a beautifully written one too, although his blog isn't link-rich. He's also got an interesting blog post Being in the Know where he details his information gathering techinques. here's how he puts that information to use:
"How does reading translate to someone whose career is public relations? And why is it important to be well-read?
I have a theory that goes like this: when people meet people they make quick judgments that are continually reinforced as the meeting progresses. The first judgment (usually the prevailing judgment throughout the relationship) comes in the first thirty to sixty seconds of the encounter. A common interest is the key to bonding. Since one meets people from all walks of life, knowing a little something about a lot of things can help establish that bond. It's only natural for people to feel a kinship with someone of like interests who can talk about them.
Put another way, I frequently regard an introduction to a person of interest as an occasion that can be used to set up a follow-up meeting or assure that my telephone call is returned. I figure I have thirty to sixty seconds in which to make a positive impression. I must use that time to say something that causes the listener to think I know what I am talking about - recognizing, of course, that I must "talk the talk" the listener wants to hear rather than what I might want to say. On such occasions I have always felt my father's admonition "being in the know" better prepared me to accomplish my objective - establishing connections and relationships that might one day be useful.
One thing I can tell you: it has worked for me"