Richard Edelman has put up a great blog post here about desirable transformation in the Public Relations industry through thought leadership.
For the past 2 months, he's been talking on his blog about what he sees as the current turning point for the PR industry. Make or break time. He usually posts on his blog about once per week, and he really puts a lot of thought into his writing. He also openly states when one of his clients is mentioned in the blog, which reinforces the ethical underpinnings of the transformation he foresees.
[I'll be happy when typepad integrate a spell checker into this thing]
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